Assistant Manager - Category & Brand Management - Nykaa Fashion

Role Objective

This role involves end-to-end ownership of specific fashion categories on NykaaFashion.com. The Category

Manager will be responsible for driving topline and bottom-line performance, managing brand relationships,

leading a team of executives, and shaping category strategy to meet business goals. The role requires strong

analytical and negotiation capabilities, cross-functional leadership, and a consumer-centric approach to delivering

sustainable category growth.

Roles and responsibilities

1. Strategic Sales Planning & P&L Ownership

Define and drive strategic roadmaps for category growth in alignment with organizational goals.

Own category P&L; manage revenue, margins, returns, and cost levers.

Monitor KPIs like GMV, AOV, CVR, and ensure performance against targets.

Lead initiatives to enhance visibility, discoverability, and conversion. 2. Brand & Vendor Management

Build and nurture strong relationships with key brand partners and sellers.

Lead brand negotiations, annual business planning, and joint marketing investments.

Ensure timely listings, assortment planning, and pricing competitiveness.

Drive strategic collaborations and exclusives to differentiate the category. 3. Category & Customer Insights

Use internal dashboards and external market intelligence to identify category trends, gaps, and opportunities.

Analyze customer behavior, buying patterns, and demand forecasts to guide decision-making.

Implement pricing, promotions, and assortment strategies backed by data insights. 4. Campaign & Merchandising Strategy

Partner with marketing, design, and product teams to create impactful campaigns and brand stories.

Drive monthly, seasonal, and event-based merchandising plans.

Ensure consistency in customer experience through effective visual merchandising and content optimization. 5. Team Management & Collaboration

Manage and mentor a team of category executives/associates.

Foster a high-performance culture through goal-setting, reviews, and developmental feedback.

Work cross-functionally with supply chain, finance, marketing, product, tech, and customer care teams to execute category plans.

You will bring the following to the table:

Experience in e-commerce category management, merchandising, or brand management (fashion/apparel category preferred).

Strong analytical mindset with proficiency in Excel. Excellent communication and negotiation skills. Demonstrated ability to manage stakeholders and cross-functional teams. Strategic thinking with operational execution ability.

You will succeed in this role by:

Building and scaling strong, long-term partnerships with key brands.

Driving a healthy category mix and meeting margin targets.

Enhancing customer experience across all touchpoints.

Creating a data-driven culture within your team for continual improvement.

Innovating with campaigns and merchandising to stay ahead of market trends.