Executive - Category & Brand Management - Nykaa Fashion Ecommerce - Mumbai

Role Objective

This role will be responsible for driving sales through ecommerce platform for the particular categories under

Nykaafashion.com. The person would be the business owner for his/ her categories. The role entails leveraging know

how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting,

monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic

projects and promotions to achieve business objectives.

Roles and responsibilities

1. Driving Sales:

Responsible for developing, implementing, managing and reporting on plans to improve site metrics by

increasing conversion, AOV, and other KPIs

Responsible for top-line revenue goals within the established investment budget to achieve P&L goals

Manage website content to align with monthly promotions, seasonal promotions and overall marketing

strategy

2. Monitoring Brand performance:

Secure Margins in line with overall guidance

Negotiate budgets, set goals, monitor and report on performance

Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of

the plan

Meet the plan for recognition and awareness of accountable brands

Report performance against key metrics in approved formats

3. Improve customer experience and retention:

Drive banner revenue through list growth, segmentation and increased efficiency

Develop processes and procedures to drive customer retention

Analyse user experience across channels and touch points through web analytics and determine potential

improvements

4. Seller/Brand Onboarding:

Identify and reach out to potential sellers and brands that align with the platforms goals and values.

Guide new sellers and brands through the entire onboarding process, from initial contact to becoming fully

operational on the platform.

Assist with account setup, documentation, and verification processes, ensuring all necessary agreements

and KYC requirements are completed accurately and in compliance with company policies.

Provide in-depth training and resources on platform usage, including product listing, pricing strategies, sales

optimization, and inventory management.

Act as the primary point of contact for new sellers, addressing questions, troubleshooting issues, and

providing ongoing support during the onboarding period.

Coordinate with internal teams (sales, marketing, customer service, technical support) to ensure a seamless

onboarding experience.

Monitor the progress and performance of newly onboarded sellers, offering feedback and additional

training as needed to help them meet platform standards and optimize sales.

Collect and relay seller feedback to relevant departments to drive continuous improvement of the

onboarding process and platform features

Stay updated on e-commerce trends, platform policies, and competitor actions to provide relevant guidance

to sellers

You will bring the following to the table: Category experience is strongly preferred.

Excel and PPT advanced user.

You will succeed in this role by:

Building Long term relationships with key brand partners.

Achieving the right category mix and securing margins in line with overall guidance.

Improved customer experience across different touch points.